Chic Woman Vibes Only

A new season is approaching, which prompted the need for beautiful new GTIA photography content and inspiration. I linked up with Nik again, whom I worked with for the summer campaign imagery, to create our next round of magic, as well as to introduce new product I’m so incredibly proud of.

When thinking of the visuals that would support the roll out of the campaign, I knew I wanted to capture the chic, cool and stylish essence of who the GTIA woman is. Inspired by the woman who wears dope shades, long coats, jewel tones, and simple accessories, I wanted you to ‘see’ yourself in her.

And, I wanted you to be inspired on how to style the pieces: A fitted black turtleneck to inspire the height of your thinking, a warm cropped black sweatshirt that celebrates womanhood, as well as a chic and practical belt bag for your must-have pieces and head wear to remind you that God thinks the best of you.

With that, I’m super excited to share with you an insiders look of the behind the scenes God Thinks I Am Winter campaign, displaying Chic Woman Vibes Only:

p.s. shoutout to our all-woman dream team of creatives:

stylist/creative direction: me (Alana Frazier)
photog: Visuals x Nik
beauties: Shieda Moore / Shelbie Kramer

Check out our new lookbook and shop our collection.

Talk to you soon!
Alana